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Dr. Md. Jahangir Alam

Designation: Associate Professor

  • PhD in Marketing, Shahjalal University of Science and Technology, Sylhet, Bangladesh. Title of the research: An impact analysis of changing pattern of retailing in Bangladesh.
  • MBA in Marketing, University of Dhaka.
  • BBA in Marketing, University of Dhaka.
  • HSC: Begum Nurnnahar Tarkbgish Degree College, Raiganj, Sirajganj Rahshahi Board
  • SSC: Dhanghara High School, Raiganj, Sirajganj, Rajshahi Board.
  1. Associate Professor (Marketing), Bangladesh Army University of Science and Technology Khulna. (July 08, 2025 to present)
  2. Associate Professor (Marketing), Department of Business Administration, Leading University, Sylhet. (August 01, 2020 to January 16, 2025).
  3. Assistant Professor (Marketing), Department of Business Administration, Leading University, Sylhet. Since February 18, 2012 to July 31, 2020.
  4. Senior Lecturer (Marketing), Department of Business Administration, Leading University, Sylhet. Since 4th February 2010 to February 17, 2012.
  5. Lecturer (Marketing), Department of Business Administration, Leading University, Sylhet. Since 4th February 2008 to 3rd February, 2010.
1.     Alam M J. (2026). Designing and Validating Happiness through Philanthropy (HTP) Scale, Journal of Happiness and Wellbeing, 19(1), upcoming.

2.     Alam M J (2026). Designing and Validating Self-Reported Philanthropic Orientation Scale, Accepted for publication in the International Journal of Social Science Humanity and Management Journal, ISSN: 2833-2172

3.     Alam M J (2026). The Role of Civil Society to form Social Capital in Bangladesh: An Integrated Model, Accepted for publication on in the International Journal of Research and Innovation in Social Science (IJRISS), ISSN: 2454-6186

4.     Sikder, A. S, Hasan, M M, & Alam M J. (2025). Role of ICT in Building Resilience of Medium-Sized Enterprises During Economic Crises, International Journal of Imminent Science and Technology, 3(1), 1-17

5.     Alam M J. (2024). Designing and Implementing Educational Philanthropic Scale. Philosophy of Education, 30(1), 110-125

6.     Alam M J. (2024).  Higher Education in Sylhet Division of Bangladesh: Performance of Private Universities. EDUCATIO : Journal of Education, 9(1), 27-39

7.     Alam M J (2024). Philanthropy in Promoting Education in Bangladesh: A Perspective of Danobir Dr. Syed Ragib Ali. International Journal of Research and Innovation in Social Science (IJRISS), 8(3S), 1413-1435

8.     Yesmin, M.N.; Hoque, S.; Hossain, M.A.; Jahan, N.; Fang, Y.; Wu, R.; Alam, M.J (2023). SERVQUAL to Determine Relationship Quality and Behavioral Intentions: An SEM Approach in Retail BankingService. Sustainability, 15,6536.https://doi.org/10.3390/su15086536

9.     Islam M R, Afrin S, Alam J A & Shanta, K A (2023), A Cross Sectional Analysis on the Association between Education and Health: Evidence from Bangladesh. Journal of Business, Society and Science, 10(1), 42-60

10.  Soykoth, M W, Rahman MM, Hossain MA & Alam  M J (2022), Green Supply Chain and Customer Satisfaction in Modern Retailing: A Dual Perception Analysis with SEM Approach, Int. J. Integrated Supply Management 15(4) 381-409

11.  Alam M. J (2021), Globalization of Education: A Study on Leading University, Journal of Language and Education Policy, 2(2), 11-23

12.  Alam M. J. (2021), Customers’ Problems in Buying from Supermarkets in Bangladesh. Consumer Behavior Review, 5(2), 215-231.

13.  Alam M. J. (2019), “Revisiting the Retail Change Theories: A Quest for Contemporary Model of Retail Change (CMRC) in Bangladesh” Asian Journal of Multidimensional Research, Volume 8, Issue 2. DOI : 10.5958/2278-4853.2019.00317.3

14.  Alam M. J. (2019), “ The Challenges of Traditional Fast Moving Consumer Goods (FMCGs) Retailers of Sylhet in Emergence of Corporate Retailing” ‘ ILIRIA International Review, Vol 9, No 2, Felix–Verlag, Holzkirchen, Germany and Iliria College, Pristina, Kosovo, Print ISSN (2192-7081) and Online ISSN (2365-8592), Global Impact Factor of 0.765

15.  Alam M. J. (2018). Transformation of Retailing in Bangladesh: A Holistic Approach. Journal of Asian Business Strategy, 8(2), 38-51, DOI:10.18488/journal.1006.2018.82.38.51

16.  Rahaman M., Alam M J & Lalin, S A, (2017), ‘Marginalized Workers’ Job Satisfaction: An Empirical Study on Tea Workers in Bangladesh” ‘Journal of Business, Society and Science’ Volume 5, Leading University, Sylhet, ISSN: 2072-5701.

17.  Rahaman M, Alam M. J & Rahaman T. (2015), “Spirits and Challenges of Tribal Women Entrepreneurs in Bangladesh: An Empirical Study” ‘Journal of Business, Society and Science’Volume 3, No 1, 2015, Leading University, Sylhet, ISSN: 2072-5701.

18.  Bhuiyan Basir Ahmed and Alam Md. Jahangir (2014), “Systems Approach to Change Management for Sustainable Tourism Development in Bangladesh”, Asia Pacific Journal of Business, Volume 5-2, ISSN 2233-5900. (Award winning article)

19.  Alam Md. Jahangir and Shahriar Mohammad Faisal (2012), “Electricity Billing Systems at Residential Level in Sylhet City: Is Pre-Paid System perceived as a Better Option by the Subscribers?” Industrial Engineering Letters,Vol 2, No.3, 2012.ISSN 2224-6096 (print) ISSN 2225-0581 (online)

20.  Alam Md. Jahangir and Hossain Alamgir (2012), “Motivations behind Attending Fitness Clubs in Bangladesh: A Survey Study on Clubs’ Members in Sylhet”, European Journal of Business and ManagementVol 4, No. 2. ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online).

21.  Afrose Usmita and Alam Md. Jahangir (2011), “Development of Cultural Tourism in Bangladesh: Prospects and Challenges” Dhaka University Journal of Business Studies, Vol. 31, No. 1.

22.  Bhuiyan Bashir Ahmed, Latif Abdul and Alam Md. Jahangir (2011), “Interdependence Relationship Studies among Non-financial Support Services, Performance and Growth of the Enterprise: A Study of Selected SMEs in Bangladesh”. SIU (Sylhet International University) Studies, Issue 5.

Retailing, Consumer Behavior, Entrepreneurship, Philanthropy and Tourism

  1. Research grants by Research Evaluation Committee of Leading University for the project titled “The Role of Philanthropy in Promoting Education in Bangladesh: A Perspective of Danobir Dr. Syed Ragib Ali” in the year 2019-2020.
  2. Research grants by Research Evaluation Committee of Leading University for the project titled “Challenges of Traditional Fast Moving Consumer Goods (FMCGs) Retailers in Emergence of Corporate Retailing: An Empirical Study in Sylhet City” in the 2017-2018.
1.     Training on Outcome based Curriculum, Effective Teaching Learning and Assessment, Compliance of Bangladesh National Qualification Framework (BNQF) and Accreditation Process, Bangladesh Accreditation Council, February 06-09, 2023.

2.     Training on ‘Teaching Learning, Curriculum and Quality Assurance’ at Graduate Training Institute, Bangladesh Agricultural University with support from HEQEP UGC Sub-Project: 3057 during 10 to 14 April 2016.

3.     Series of Seminar on Framework Development and Research Objectives, Leading University. (September 29, 2016-December 01, 2016).

4.     Training Program on SPSS for Professionals, Researchers and Students, School of Management and Business Administration, Shahjalal University of Science and Technology and Centre for Research & Training, Dhaka (March 11, 2012-March 19, 2012)
1.     Listed Lead Trainer on ‘Entrepreneurship Development Program’ of Agrani Bank Limited, especially on Sales forecast, Pricing Strategy, Strategy, Sales Strategy, Promotion and advertisement strategy, Understanding customer needs.

2.      Listed Lead Trainer on ‘Entrepreneurship Development Program’ of Dutch Bangla Bank Limited, especially on Sales forecast, Pricing Strategy, Strategy, Sales Strategy, Promotion and advertisement strategy, Understanding customer needs.

3.     Enlisted ‘Panel Adjudicator’ for ‘HULT Prize’, Bangladesh Chapter.

4.     Enlisted ‘Panel Adjudicator’ in ‘Jago Foundation’, Sylhet.
Updated On:September 16, 2026